MARKETING WITH A CLEAR DIRECTION

From the first question
to a relevant enquiry.

Professional learning for campaign management: Google Ads · Meta Media Buying Professional

01

Google and social media

Campaigns for a specific offer. Test messages and review enquiry quality.

02

SEO for AI search

Content and technical preparation for discovery in traditional and AI search.

03

ChatGPT Ads

A labelled paid placement alongside a relevant conversation. Campaign setup follows available platform options.

04

Offer, content and measurement

A clear reason to enquire, a suitable landing page and a useful results review.

SEO FOR AI / GEO

Help people discover you
when searching with AI.

A well-prepared website helps people and search engines understand your offer. Build on sound SEO with content addressing questions people ask in ChatGPT or Google’s AI search experiences.

01

Answers to real questions

Improve service pages, locations and FAQs around what customers actually need to know.

02

An accessible website

Check indexing, readable key information and access for search crawlers including OAI-SearchBot.

03

Specific, trustworthy information

Align business information, add genuine projects and suitable structured data matching the content.

04

Regular observation

Track agreed queries, discoverability and AI referrals where they can be distinguished in the data.

Organic inclusion in an AI answer cannot be bought or guaranteed. ChatGPT Ads is a separate paid placement. SEO is evaluated over time; a three-month pilot may not reveal its full value.

CHATGPT ADS

Be seen where
people ask AI.

Your customers do not only search on Google. They use ChatGPT to explore purchases, suppliers and options. We prepare advertising that clearly introduces your offer.

  • Ad copy and a relevant landing page
  • An approved budget and result measurement
  • Management, testing and regular reviews
I want to advertise in ChatGPT

Illustration of the advertising concept. Exact appearance and delivery depend on the platform. Ads are separate from the AI answer.

ChatGPTIllustrative example

Who can build custom stairs in the Zlín region?

For custom stairs, check completed projects, measurements, materials and installation dates. A personal consultation can help.

Space for a labelled advertisement
SPONSORED · EXAMPLE BUSINESS

Your business — stairs
that fit your home.

Measurements · production · installation

PROCESSPILOT / CHATGPT ADS

From an idea to a campaign

Illustrative plan

Campaign goal

Client exampleEnquiries for custom stairs

We agree on and approve the budget together.

An illustration of our planning process. Actual campaigns are configured in the client’s advertising account.

CHATGPT ADVERTISING

Reach people while
they explore a solution.

Prepare an ad and landing page, propose a budget and set up a campaign using the available options. This simplified example shows how a labelled ad can relate to a conversation.

ILLUSTRATIVE CONVERSATION

I need a new business website. What should I check with a supplier?

Ask about scope, examples, delivery and ongoing care. Clear mobile layout and easy contact matter too.

An illustration, not a screenshot of the actual interface or a live campaign. Businesses and copy are fictional examples. The exact ad appearance can vary. Ads do not influence ChatGPT’s answers or represent an OpenAI endorsement.

What we prepare

An offer and ad copy, a landing page, available result measurement and ongoing reviews. Targeting and setup depend on current account options.

What we verify before launch

Availability for the market and account, sector eligibility and campaign approval. Approval and impression volume are not guaranteed.

Current OpenAI availability ↗

HOW WE WORK TOGETHER

Start with a three-month pilot.

First we agree on the goal, budget and what counts as a useful enquiry. The pilot tests the direction rather than promising a fixed number of customers.

Month 1

Prepare and test.

Define the offer, audience and goal. Set up measurement, prepare creative and launch the agreed ad variants.

Deliverable: plan, measurement and initial tests.
Month 2

Review and improve.

Compare messages, creative and contact quality. Reallocate budget based on data and improve the offer or website where needed.

Deliverable: monthly report and implemented changes.
Month 3

Decide from the results.

Summarise spend, enquiries and their quality. Recommend what to keep, change or stop, and propose the next budget.

Deliverable: final review and a plan for the next stage.
After three months, we agree on the next step.

Further work and budget are agreed together. If there is too little data, we say so and do not treat a small difference as a proven winner. Duration, scope and exit terms are set out in the proposal.

CLEAR SCOPE AND BUDGET

Know what you pay for
and what arrives each month.

Advertising budget

Money paid to the platforms to show ads. You approve the amount before launch.

Setup and management

Our work: strategy, creative, setup, testing, changes and reporting. The price is listed separately.

Website, content and extensions

A new landing page, substantial content creation or integrations are separate items within the agreed scope.

A report you can understand.

Ad spend → contacts → cost per enquiry → quality based on feedback → recommended next steps. Revenue and return are assessed where reliable sales data is available.

We recommend client-owned accounts with agreed management access. You approve creative and budgets before launch.

FAQ

Good questions. Clear answers.

Can you guarantee a ChatGPT recommendation?

No. The AI service selects sources and generates its answer. We improve content and discoverability. Paying for an ad does not change the organic answer.

Can Czech businesses advertise in ChatGPT?

OpenAI currently lists Czechia among countries with Ads Manager availability. Before launch we verify the account, market, sector and approval requirements. Account availability does not mean every user will see ads.

What does the three-month pilot cost?

The quote depends on channels, creative scope and goals. Ad spend, our work and any website changes are listed separately.

Does work continue automatically?

After the pilot we review results and agree on further work. Duration and exit terms are included in the proposal.

What do you need from us?

A goal, offer, agreed tool access and materials you have rights to use. Feedback on which enquiries were useful is equally important.

Vojtěch Vašek

YOUR CONTACT

Vojtěch Vašek

Have a project or want to simplify how your business works? Get in touch. I’ll help you explore the options and find a solution that makes sense.

+420 739 503 649

Discuss our marketing

A few sentences are enough. You don’t need a technical brief.

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Or email us directly at vojtech.vasek@processpilot.cz
Sales Department Assistant: adriana.ivanova@processpilot.cz

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